I'm Just Being Manan

Google China Case Study

February 26th, 2012

This week’s assignment was a look at Google China and their drama. The main questions answered are:

Looking Back

Discuss Google’s decision to enter China in 2005. What were the arguments for and against entering the search market there?

What mistakes did Google make in its analysis of the Chinese environment?

Discuss Google’s decision to close down its Chinese search engine in 2010.

What were the key factors driving their decision? Was it the right decision?

Looking forward:

What should Google do now with regard to China? What are its options, and which is the best choice in your view?

Here’s my paper:

Read the full story »

Display Connect: Microsoft’s Online Wizard To Create Advertisements

February 17th, 2012

Microsoft Advertising has been silently building up several resources to build a position in the advertisement market. With Apple iAds failing and Google getting stronger, Microsoft Advertising has a huge opportunity with Microsoft’s digital ecosystem.

Read the full story »

Porter’s Analysis & Resource Based View Of Facebook

February 16th, 2012

So in one of my class we get to do some management stuff on companies, I chose to look at Facebook since they filed for their IPO. The two models give an overview of where Facebook is with respect to their competition and the market. Here’s the document:

Read the full story »

Here’s Some Stuff Windows 8 Borrowed From Windows Phone 7

February 10th, 2012

In an earlier post on the Building Windows 8 blog, Microsoft engineers talked about how the Push Notification infrastructure used for Windows Phone 7 will be implemented in Windows 8. I wondered as to which other technologies and concepts from Windows Phone 7 will be borrowed by the Windows 8 team. Today’s tablet is a mobile OS turned into a tablet; Microsoft’s strategy is the complete opposite. Microsoft is taking a desktop OS and a mobile UI to give us a tablet.

Steve Sinofsky’s prologue to the upcoming thesis on Windows 8 for ARM brought to light some more concepts that have been taken from Windows Phone 7 and will be seen in Windows 8. Here are some:

Read the full story »

Bing Trying New Search Bar & Header

February 6th, 2012

During a lecture my professor asked how many students used Bing, out of a class of 26, I was the only one. Ironically while researching for Amazon’s upcoming store, I did use Bing and stumbled upon a new search bar.

It is big, clean and pulls in your profile picture from Facebook if you have connected the accounts. Here’s a screenshot:

Read the full story »